In the current economic upturn your aftermarket service offering has a crucial role in determining the long-term profitability and market position of your business. As many products and services become increasingly commoditized, aftermarket is often an “order winner” in many markets. There are significant opportunities at hand. In order to gain market shares, now is the time to strengthen your competitive edge by harnessing customer loyalty and re-engineering your service portfolio. But with the pressure to deliver more with less in a volatile and unpredictable market – how can you turn theory into reality?
As Chairmen we were pleased to welcome many of you to Aftermarket Europe 2011, held on May 25-27th in Copenhagen, which was the 4th edition in a series of highly successful Supply Chain Management conferences for the European audience hosted & organized by Midfield Media. This platform brings a unique opportunity to learn from and network with the leading multinational aftermarket players– how they have maintained and strengthened client relations as well as boosted profitability through innovative aftermarket strategies. We featured cross industry business cases, showcased best practices and focused on the very latest experience.
Some of the key topics that were discussed:
- Effective Services Innovation & Design – Boosted customer loyalty and profit margins throughout the product life cycle
- How to build a successful Aftermarket Organization globally? – Strategies and key considerations
- Design for Service – adopt the life cycle perspective as you design the products!
- Aftermarket & Business Intelligence – how to use business analytics to drive performance and facilitate continuous success
This success event was held in Copenhagen, which is most beautiful in May and provided three days of top class networking and knowledge sharing that promised to develop your Aftermarket offering further.
Thank you all for making an engaging and rewarding business platform!
Sincerely,
Richard Wilding
Full Professor of Supply Chain Strategy, Cranfield School of Management, UK.
Kevin Wheatland
Professor, Liverpool John Moore’s University Adviser Technology Services Management, Service Pulse International
