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Outotec’s Value Pricing Journey: Martin is currently working as a Commercial Product Manager at Outotec, where he has the ownership to manage and develop the global spare parts and maintenance business for Flotation product line. In this webinar, Martin will reflect on the Outotec’s value based journey; give examples on differentiating with soft value drives, how to communicate the value with the sales team and the importance of engaging market areas before implementing a price strategy. 

Key Takeaways:
• Soft value differentiator
• How is Outotec working with frontline sales together to set the best possible price in each market?
• How product value is communicated to sales teams?
• Live Q&A with the audience


About Martin
Martin is currently working as a Commercial Product Manager at Outotec. In his role Martin has the ownership to manage and develop the global spare parts business for Automation and Flotation product lines.

Prior to joining Outotec, Martin has had several commercial positions; from 2008 to 2011 as the Business Development Manager for BROAD Group in NSW Australia, between Feb 2006 to 2008 as Capital equipment Sales Engineer for the Heating Ventilation and Air-conditioning market in Australia.

He kick-started his commercial career by joining Lux Asia Pacific Group  as a Management trainee where he learned the fundamentals of sales and building customer value by working as a direct sales representative in Singapore, selling home cleaning systems.

Martin holds a diploma of Master of Science in Mechanical Engineering from Chalmers University of Technology, Gothenburg, Sweden.