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HOW TO GROW WHEN YOUR CUSTOMER IS AN OEM

9:30 am - 10:00 am

THE SPEAKER

Listen to Andrea Magaldi’s journey at Marelli Motori, from strategic planning to tactical commercial actions to penetrate a market in which you supply equipment installed as part of more complex technological applications, such as hydropower plants or cogeneration power stations.

Learn:
• How to change the vision and move the company towards an integrated product-service system
• How to implementat of an easy-to-sell offering
• Journey and key learnings so far