Christian Kowalkowski, Associate Professor of Industrial Marketing, Linköping University
Christian Kowalkowski is Associate Professor of Industrial Marketing affiliated with the Institute of Technology at Linköping University in Sweden and Hanken School of Economics in Finland. He has developed Sweden’s first university course on industrial service development and has rapidly established himself as a leading authority in the field of B2B service strategy research. For over a decade, through research, consulting, and educational activities about new service business models, service innovation, and transforming companies from product-centric to service- and solution-savvy organizations, he has worked with market-leading multinationals in various product industries. His research has been published in numerous articles and books, and presented at academic and industry conferences in Europe, North America, Asia, and Australia.In his new book “Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business,” he and coauthor Wolfgang Ulaga present a twelve-step roadmap for service growth and share their lessons learned from successful business case studies and years of extensive research.