Since July 2011, Philippe Bartissol, Vice President, Industrial Equipment is responsible for defining Dassault Systemes’ strategy and 3DEXPERIENCE solutions’ delivery for the Industrial Equipment industry worldwide. Industrial Equipment industry covers industrial manufacturing machinery and products, heavy mobile machinery & equipment, fabricated metal products and tire industries. Philippe Bartissol’s main mission is to gather customer and market needs, to define a 3 year solutions development road map based on industry 3DEXPERIENCE, and to ensure proper go-to- market strategy. Before joining Dassault Systemes, Philippe Bartissol held several executive positions (General Manager for USA & Canada; Industrial & Purchasing VP; Product Development VP; Business Processes VP) at Sidel – a worldwide leader in packaging equipment, part of the Tetra Laval group. During his 15 years with Sidel both in line and staff positions, Philippe designed, launched and ensured execution of enterprise transformation programs with one continuous objective: harmonize systems to get to only PLM, one CAD, one ERP, one SRM, one CRM, one sales configurator, one unified machine automation architecture and one new modular product platform.