Professor Howard Lightfoot
Dr Howard Lightfoot is a leading international authority on servitization and has spent much of the last 10 years working hands-on with both global and SME manufacturing companies to understand the servitization process in practice and the associated businesses transformation issues. More recently he managed Cranfield University’s Operations Excellence Institute, where a key area of development is the application of Virtual and Augmented technology, with the capability to support the delivery of effective and efficient field maintenance and service. His book Made to Serve: How manufacturers can compete through servitization and product service systems described as, ‘Essential reading for any companies or executives looking to explore this option for their business’ provides a practical guide to servitization, based on in-depth research with leading corporations such as Xerox, Caterpillar, Alstom and MAN Truck & Bus UK. Prior to this he spent over 25 years working in the UK technology manufacturing sector in senior operational positions and hence has a personal understanding of the challenges faced by the manufacturing and technology industry and of the practical issues when manufacturers implement change strategies such as the move to a servitization business model. He has International business development experience gained in Western Europe, the USA and the Far East.